HIGHER EDUCATION

College of Business, Accountancy, and Hospitality Management

CBAHM

The University of Batangas (formerly known as Western Philippine College) was founded on April 28, 1946. It is situated at the heart of Batangas City. The Western Philippine Colleges saw its first day classes on April 28, 1947 in a small rented house on Rizal Avenue with a roster of 48 students. The first courses offered were Education, Liberal Arts and Commerce.

At present, the Business Administration Program enjoys a Level IV status, Level III status for Accountancy and Level II for International Hospitality Management as accredited by Philippine Association of Colleges and Universities Commission on Accreditation (PACUCOA); an evidence of the program’s continuous improvement in providing quality educational service. The accredited status of the university is a commitment to stakeholders that they will receive education that is a balance between high academic quality and professional relevance through a well-integrated program of activities and processes that satisfies the needs of the corporate world. It signified that the institution has the essential and desirable features of quality professional education.

The Bachelor of Science in Business Administration program of the University of Batangas was awarded by the Commission on Higher Education (CHED) as the Center of Development in Business Education and recognized as the Delivering Higher Educational Institution (DHEI) for Business Analytics. The college continues to commit itself in providing quality degree programs designed to train students to become globally competitive business leaders and professionals and producing quality graduates who have grown to hold successful positions in all aspects of society not only in Batangas but in the country and the rest of the world.

The University of Batangas, formerly known as Western Philippine College, traces its roots back to its establishment on April 28, 1946. Nestled in the heart of Batangas City, it has been a pillar of education in the region.

The Western Philippine Colleges commenced its first day of classes on April 28, 1947, in a modest rented house on Rizal Avenue, welcoming an initial class of 48 students. The institution’s inaugural courses included Education, Liberal Arts, and Commerce.

In the present day, the Bachelor of Science in Business Administration stands as a testament to excellence, holding a Level IV status. Additionally, it boasts a Level III status for Accountancy and Level II for International Hospitality Management, as accredited by the Philippine Association of Colleges and Universities Commission on Accreditation (PACUCOA). These accreditations underscore the program’s unwavering commitment to delivering high-quality education.

The Business Administration program at the University of Batangas has garnered recognition from the Commission on Higher Education (CHED) as a Center of Development in Business Education. It is also acknowledged as a Delivering Higher Educational Institution (DHEI) for Business Analytics. The College remains dedicated to offering top-tier degree programs that equip students to excel as globally competitive business leaders and professionals.

Over the years, the University has cultivated a tradition of excellence, producing graduates who have ascended to successful positions across various sectors, both within Batangas and on a national and international scale. The institution’s accredited status underscores its commitment to providing a well-rounded education that meets the needs of the corporate world while maintaining academic quality and professional relevance.

This revised content provides a more polished and informative representation of the University of Batangas, emphasizing its history, achievements, and dedication to quality education.

The University of Batangas College of Business, Accountancy, and Hospitality Management has been recognized by CHED as the Center of Development in Business Administration.

Certificate

Mission


CBAHM is committed to produce competent and employable graduates equipped with skills and attributes in line with tourism, hospitality, accounting and business industry who are innovative, socially responsible, ethical and globally competitive leaders and professionals.

Vision


The College of Business, Accountancy and Hospitality Management envisions itself to be a premier skill-based college, providing quality tourism, hospitality management, accountancy and business education programs committed to academic excellence.

Philosophy


The College of Business, Accountancy, and Hospitality Management believes in shaping the holistic individual through its programs, providing a challenging and nurturing experience that prepares students as future leaders and responsible members of the community.

Objectives


The College aims to:

– Provide globally competitive curricular programs in various business and hospitality discipline;
– Produce highly employable graduates who are competent in their chosen field of specialization;
– Increase faculty and student engagement in scholarly research activities for the utilization of the community;
– Develop 21st century skills through instructional technologies and state of the art facilities; and
– Implement community extension projects, programs and activities which are beneficial to the marginalized people.

College Graduate Attributes

The CBAHM graduate is a UBian individual who was molded by the core values of the University into future leaders and business professionals and a catalyst of progress in the global community. Upon the student’s graduation, the CBAHM students would have been formed into a person who is:

C – Competitive, confident and responsible, life-long learner
B – Brave, innovative, critical thinker and effective communicator
A – Active leader, globally competent and ethical business professionals
H – Hospitable skilled workers and professionals
M – Morally upright individuals guided with knowledge and wisdom

Diploma in International Hospitality Management is a two – year program designed to produce graduates with strong foundation in the hospitality industry. This is a ladderized program with a competency-based curriculum that can be pursued later into BSIHM program.

Vision

The Accountancy Department envisions being a center of excellence in the field of accountancy in the region in the next five (5) years responsible for serving a wider community by providing quality accounting education.

Mission

The Accountancy Department offers equal opportunities in quality accounting education through its delivery of relevant knowledge and skills using advanced technology to the student vital to their personal and professional growth. The department seeks to produce Certified Accountants who are expected to serve the broader community in the region.

Objectives of BS - Accountancy

Bachelor of Science in Accountancy is a five-year program. Its primary goal is to produce competent and ethical professional accountants capable of making a positive contribution over their lifetimes to the profession and society in which they work. The BSA program provides a foundation of professional knowledge, professional skills, and professional values, ethics and attitudes that enable them to continue to learn and adapt to change throughout their professional lives. Also, the program prepares the students for the CPA licensure examinations and for employment in commerce and industry, public practice, government and education sectors which are judiciously blend with the primary goal of preparing students for a successful long-term professional accounting career. - Support various stakeholders in taking strategic and operating decisions through the presentation and analysis of financial data and information arising from business transactions;
- Continuously acquire and maintain professional competence through related work experience and Continuing Professional Development (CPD);
- Pursue further professional licensure (Certified Public Accountant) and certifications and obtain global qualifications to progress to international work environment;
- Adhere to the Professional Code of Ethics in the practice of the Accountancy profession;
- Participate in gender-responsive activities geared towards improvements of the local community, professional organization and the society as a whole.
- Generates knowledge through interdisciplinary research and publications in technology, development, and gender relations.

Objectives of BS - Internal Auditing

- Effectively implement internal audit function which is aligned with both short-term and strategic goals of the organization, supporting the management in making decisions which include delivery of outcomes that will provide reliable assurance to those charged with governance and stewardship;
- Continuously acquire and maintain professional competence through related work experience and Continuing Professional Development(CPD);
- Pursue further professional licensure (Certified Professional Accountant) and certifications and obtain global qualifications to progress to international work environment;
- Demonstrate uncompromised integrity, objectivity in mindset and approach and commitment to competence;
- Participate in gender-responsive activities geared towards improvements of the local community, professional organization and the society as a whole

Objectives of BS - Management Accounting

- Deploy technical and strategic skills contributing greatly to the planning, controlling and performance evaluation activities of their organizations; collaborating with other managers in preparing alternative scenarios and evaluating different possible courses of action; and supporting the management in taking strategic decisions;
- Continuously acquire and maintain professional competence through related work experience and Continuing Professional Development(CPD);
- Pursue further professional licensure (Certified Professional Accountant) and certifications and obtain global qualifications to progress to international work environment;
- Practice the professional and ethical behavior required in the practice of management accounting;
- Participate in gender-responsive activities geared towards improvements of the local community, professional organization and the society as a whole

Bachelor of Science in Business Administration is a four-year program consisting of five majors namely, Accounting Management, Business Management, Financial Management, Human Resources Development Management and Marketing Management. Also, BSBA program is in partnership with Australian Skills Institute (ASI) under Dual Diploma Program. The BSBA program aims to develop students who are undeniably knowledgeable and adept in business discipline concepts and fundamentals consistent with industry required competencies. The program will surely help students in developing the business and management competencies they needed to have a successful career either in multinational corporations or starting their own company.

Vision

The Business Administration Department envisions being the center of excellence in the region in the next five (5) years by promoting strategic, innovative and competitive business programs relevant to the needs of the individual, the community and the society.

Mission

The Business Administration Department aims to develop students that are morally upright, competent and well rounded business leaders and managers by providing them with excellent business education programs. .

Objectives

Assume supervisory and/or managerial responsibilities within their organization Pursue graduate studies in business and management Manage a business Participate in gender-responsive activities geared towards improvements of the local community, professional organization and the society as a whole.

Objectives of Business Analytics Track

- Analyze data from multiple sources
- Present data in different scenarios that can be used by management for facts base decision-making.
- Awareness of ethical norms in each subject as well as compliance to corporate code of ethics, policies, rules, regulations, best practices, applicable laws governing confidentiality and non-disclosure agreement
- Proper conduct in the course apprenticeship/ on the job-training phases of the program

Vision

BS Entrepreneurship program aims to be the leading business school specializing in entrepreneurship in CALABARZON in the next ten (10) years by providing quality entrepreneurship education and produce globally-competent and innovative entrepreneurs.

Mission

The program aims to train holistic students in canonical business theories and provide guidance in hands-on setting up and running a business guided by excellence and commitment to social responsibility.

Objectives

- Set up a business
- Manage and operate a business
- Assume Managerial position in the field of Business Development, Corporate
- Planning and other related positions in the corporate or public organizations or non-government organizations.
- Participate in gender-responsive activities geared towards improvements of the local community, professional organization and the society as a whole

Bachelor of Science in International Hospitality Management (Dual Diploma Program) The program is designed for students who wish to obtain career opportunities in the hotel and restaurant service industry. Students will gain a strong foundation of the skills required to begin a career in the hotel and restaurant industry through a comprehensive local and international workshop and practicum training. Also, it is designed for students who wish to obtain career opportunities in the hotel and restaurant service industry. Students will gain a strong foundation of the skills required to begin a career in the hotel and restaurant industry through a comprehensive local and international workshop and practicum training. It is a ladderized program with a competency-based curriculum that can be pursued later into BSIHM program. A graduate of the two-year program will receive an Associate in International Hospitality Management certificate.

Vision

The International Hospitality Management Program envisions to be a premium, regional provider of hospitality education by emphasizing a contemporary curriculum and experiential learning in a nurturing, student-focused environment.

Mission

To provide outstanding community-focused hospitality professionals with dynamic management and leadership skills grounded in significant, contemporary industry experience.

Program Educational Objectives

- To be able to have practical knowledge and analytical ability in tourism and hospitality management
- To demonstrate interpersonal skills, professional attitudes and excellent work habits in the practice of their career
- To demonstrate strong culinary and hospitality management skills and techniques
- prepare for local and global work opportunities as employees, managers,
entrepreneurs, restaurateurs, and hoteliers

The Bachelor of Science in International Hospitality Management with specialization in Cruise line Operations focuses on the accommodations, food and beverage service, and kitchen operation aspects on board a vessel. It seeks to produce graduates that are highly competent in the industry of Travel while also being well-oriented in the concepts of marketing, sales, itinerary planning, entrepreneurship and tour guiding. These courses will prepare students for the competitive world of travel management operations.

Vision

The International Hospitality Management Program with specialization in Cruise line Operations envisions to be a premium, regional provider of hospitality education by emphasizing a contemporary curriculum and experiential learning in a nurturing, student-focused environment.

Mission

To provide outstanding community-focused hospitality professionals with dynamic management and leadership skills grounded in significant, contemporary industry experience.

Program Educational Objectives

- To be able to have practical knowledge and analytical ability in tourism and hospitality management
- To demonstrate interpersonal skills, professional attitudes and excellent work habits in the practice of their career
- To demonstrate strong culinary and hospitality management skills and techniques
- To prepare for local and global work opportunities as employees and managers on board a vessel

The Bachelor of Science in Tourism Management program is designed for students who wish to be professionals in the tourism industry. It equips students with business and management skills as well as general knowledge of all the core areas of tourism management, events, hospitality, travel and ecotourism. Also, the program is designed for students who wish to be professionals in the tourism industry. It equips students with business and management skills as well as general knowledge of all the core areas of tourism management, events, hospitality, travel and ecotourism. It is a ladderized program with a competency-based curriculum that can be pursued later into BSTM program. A graduate of the two-year program will receive an Associate in Tourism Management certificate.

Vision

The Tourism Management Program envisions to be a premium, regional provider of tourism education by emphasizing a contemporary curriculum and experiential learning in a nurturing, student-focused environment.

Mission

To provide outstanding community-focused tourism professionals with dynamic management and leadership skills grounded in significant, contemporary industry experience.

Program Educational Objectives

- To be able to have practical knowledge and analytical ability in tourism and hospitality management
- To demonstrate interpersonal skills, professional attitudes and excellent work habits in the practice of their career
- To demonstrate strong culinary and hospitality management skills and techniques
- To prepare for local and global work opportunities as employees, managers, entrepreneurs, restaurateurs, and hoteliers
- To participate in community outreach program to promote learning and service opportunities
- To take part in a research of the current trends towards national and global development.

DEAN AND SECRETARY

Erwin M. Lumanglas, PHDBM
[email protected]
Dean

Erica Ramirez, MBA
[email protected]
College Secretary

ACCOUNTANCY

Kim Nicole M. Reyes, CPA, MBM
[email protected]
Program Head

FACULTY 

Maria Rizza Guizzagan, CPA
[email protected]

Mermar R. Manalo, CPA
[email protected]

Judge Amiel Raymond Pargas, CPA
[email protected]

Rosario M. Perez, CPA, MBA
[email protected]

Clieford T. Perez, CPA, MBM
[email protected]

Karen T. Umali, CPA, MBM
[email protected]

Atty. Mia Margartitha Cabello, CPA
[email protected]

Christian Garica, CPA
[email protected]

Noelito, Sales, CPA, MBA
[email protected]

Atty. Ma. Angelica Berberabe, CPA
[email protected]

BUSINESS ADMINISTRATION

Richelle C. Medina, MBA
[email protected]
Program Head

FACULTY

Niña Macarandang, PHD, LPT
[email protected]

Dexter T. Villas, MBA, MPA
[email protected]

Vincent M. Alcantara, MBA, CSASS
[email protected]

Francis Joseph Arguelles, PhD
[email protected]

Mario Castro, CPA, MBA
[email protected]

Cecilia Alexandria A. Godoy, MBA
[email protected]

Angelica B. Evangelista, MBA, LPT
[email protected]

Christer A. Lopez, MSManE, LPT, CPM
[email protected]

Daisy D. Maghirang, PHDBM, RPm, LPT, CHRA
[email protected]

Laiden L. Marasigan, MBM, LPT
[email protected]

Ferdinand L. Martinez, PhD
[email protected]

Maru Babes G. Santiago, MBA
[email protected]

Allan D. Santillana, MBA
[email protected]

Leove G. Mutiangpili, MAED, MBA
[email protected]

Gorgonia L. Famadico, MAED, MBA
[email protected]

TOURISM MANAGEMENT

Sofia April H. Hernandez. MIHM
[email protected]
Program Head

FACULTY

Esguerra, Arian May, MBM
[email protected]

Pepito, Greslie Gail, MIHM
[email protected]

INTERNATIONAL HOSPITALITY MANAGEMENT

Shiela C. Posugac, MBA
[email protected]
Program Head

FACULTY

Dylan Aledo, MBM
[email protected]

Mellina Andayon, PHDBM
[email protected]

Cyrene Catimbang, MSHRM
[email protected]

Accreditation Status

Three (3) programs from the CBAHM certified accreditation status through PACUCOA namely:

  • Bachelor of Science in Business Administration – Level IV 1st RA
  • Bachelor of Science in Accountancy – Level III 1st RA
  • Bachelor of Science in International Hospitality Management – Level II 1st RA

Active Partnerships and Linkages

Professional Review and Training Center, Inc. (PRTC)
Citimart Group of Companies
Silver Peak Group of Companies Inc.
PICPA Batangas Chapter
Philippine Chamber of Commerce and Industry – Batangas Chapter
Business Exponent General Professional Partnership and Co.
Autochoice Corporation/Honda Cars Batangas
Imus Institute of Science and Technology
Municipality of Tingloy
J8 Travel and Services
Starlite Ferries Inc.
American Hospitality Academy (AHA)
Compass Training Center

College of Business, Accountancy, and Hospitality Management
University of Batangas Batangas City
Hilltop, Kumintang Ibaba, Batangas City
+63 43 723-1446 local 505
[email protected]
Facebook Page: https://www.facebook.com/ub.business

 
 
 
 
 
 
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