Three University of Batangas (UB) Bachelor of Science in Business Administration (BSBA), majoring in Marketing Management students earned their Certified Marketing Management Specialist (Batch 31) credentials in June 2026.
Crystal Ann A. Adap, Rizelle Heleina M. Baroja, and Kiara Marie V. Umali, all majoring in Marketing Management, successfully passed the professional industry certification.
The credential validates advanced capabilities in market analysis, brand strategy, and consumer behavior metrics. By securing this professional designation before graduation, these students demonstrate high-level corporate readiness, converting theoretical academic concepts into measurable industry competencies that elevate the university’s competitive standing in business education.
This certification directly supports United Nations Sustainable Development Goal 8: Decent Work and Economic Growth. The milestone advances SDG Target 8.6, which aims to substantially reduce the proportion of youth not in employment, education, or training, and directly addresses Indicator 8.6.1 by enhancing youth employability through specialized vocational qualifications.
Locally, the achievement targets the skills-mismatch crisis in the CALABARZON region, where rapid industrialization requires agile marketing strategists rather than traditional sales clerks. These certified specialists provide the Batangas business ecosystem with the modern digital and analytical skills necessary to transition local micro-enterprises into competitive regional brands.
The rigorous training program also simultaneously drives progress toward SDG 4: Quality Education. Specifically, the initiative fulfills SDG Target 4.4 by increasing the number of youth who possess relevant technical and vocational skills for employment and entrepreneurship, which directly shifts regional metrics for Indicator 4.4.1 by verifying specialized financial and managerial literacy.